LinkedIn Profile X-Ray™ — Get detailed expert feedback to improve your LinkedIn Profile in 30 minutes.
Anytime. Anywhere.

The Doctor is In for your Remote Live LinkedIn™ Profile X-Ray™

Book an appointment to suit your diary. Talk by Zoom for a 30-minute expert review of your LinkedIn Profile. Receive a written diagnosis from Doctor David Petherick.

Doctor David Petherick

Your LinkedIn Profile can be your first and only chance to make a good impression online.

It's often the first thing to be found when a prospective customer, client or employer Googles your name.

So you want your profile to work as hard as you do.

  • Where? Anywhere in the world, via Zoom
  • When? You set the appointment time to suit your diary
  • How much? Just a £159 investment
  • How to Pay? Use any debit or credit card securely, or use PayPal
  • How fast? Completed in 30 minutes with written 'prescription' of recommendations sent within 24 hours
  • How good? All services come with David's unique 100%, 1,000 day money back satisfaction guarantee
  • How green? I will plant 6 trees in your name

I'll review and X-Ray your Linked Profile

I help you to create a high functioning, goal-focused LinkedIn® profile that brands you effectively. And you get the individual services of the man the BBC called the world's first Digital Biographer — David Petherick. No executive assistants or junior writers.

You get my wisdom, expertise and insight working directly for you, one-to-one. And you can ask any questions you have about using LinkedIn® effectively and resolve any issues you have with using LinkedIn.

Together, we ensure that it's much easier for the right people to find you online at LinkedIn®, and to like what they see. This translates into more profile views, more connections and more business. And, if you're in the market for it, a new job.

Through your profile I will let you convince, collaborate and connect, so you can compel, couple & convert.

Although I'm based in Scotland's capital city of Edinburgh, I've worked with clients in 5 continents, helping them improve their LinkedIn Profiles since 2006.

The BBC first recognised my talents as what they termed a Digital Biographer back in 2007. I've improved a lot of LinkedIn® profiles since then.

What will we achieve in 30 Minutes?

Rather a lot!

  1. Review and make suggestions for an optimised headline to grab attention and be found in searches
  2. Tips for a better structured about section, with a focused call to action
  3. Advice to edit, focus, and refine your experience descriptions for maximum impact
  4. Working together, we will hone your skills and expertise down to just the essential marketable and credible key areas for you
  5. Tips for best use of media links to your key resources and contact mechanisms
  6. Directly after our consultation, I email you a written summary 'prescription' full of specific advice you can action immediately
  7. The dedicated services of one Mr David Petherick – the Original Digital Biographer. You get me. With all of my 18 years of focused LinkedIn experience.
  8. We'll make you look and sound amazing: visible, legible and credible.
100% 1,000 Day Satisfaction Guarantee from Dcotor LinkedIn

Fast, flexible and just for you...

  • You'll get concrete tips for a better LinkedIn Profile in just 30 minutes.
  • It’s easy and fast — done by Zoom to suit your diary.
  • You select a time to talk, and we review your profile together.
  • 100% satisfaction guaranteed. For 1,000 days.

Remote Live LinkedIn™ Profile X-Ray™.
Just £159

Book a 30-minute appointment via Zoom to suit your diary. X-Ray of your LinkedIn profile and a written diagnosis from Doctor David Petherick... all with a 100% 1,000 day satisfaction guarantee.

Cured Patients: Pain, Prescription, Prognosis...

Pat Phelan 

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Michael Hopkin

"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."

Emil Djørup

"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”

A percentage of all fees go to One Tree Planted

Have trees planted in your name for every Doctor is In service

All the Doctor's services come with one simple extra: trees. Around 5% of my fees go to the charity One Tree Planted in your name. Projects span North America, South America, Asia, Africa and Europe, with 51,967,225 trees planted in 2023.

UN Decade of Ecosystem Restoration