Why is LinkedIn 277% more effective for B2B lead generation?

Sue Parker

In December 2018, LinkedIn reached over 590 Million registered members worldwide. In the UK, 58% of the workforce, or 24m people, are on LinkedIn. The USA has 154m, Australia 10m, and there are 35m members in Brazil alone. 42% of members access the platform multiple times daily or weekly. 74% of B2B buyers use it…

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