Special Offer for Scottish EDGE Delegates: Save £230.00 on a LinkedIn® Live Profile Surgery

Doctor David Petherick will transform your LinkedIn Profile. You invest just one hour of your time

A better LinkedIn profile in 60 Minutes. With a 100%, 1,000 day money back satisfaction guarantee and the services of the world's first Digital Biographer, David Petherick. Reduced price offer expires 23:59 December 24th 2022.


Doctor David Petherick, LinkedIn Expert Profile WriterWho can find the time to objectively rewrite your LinkedIn® profile? I can.

Hi, I'm David Petherick, LinkedIn Doctor. I've been a supporting partner to Scottish EDGE since 2017.

Here's how this works: During a live one-hour interview via Zoom, I will work with you to pinpoint your unique characteristics, experience and skills.

Afterwards, I will rewrite the key areas of your profile, editing and improving, and ensuring that all of your settings and keywords are at their optimum.

Together, we will create a high functioning, goal-focused LinkedIn Profile that brands you effectively — and you get the services of the man the BBC called the world’s first Digital Biographer.

The problem is simple: you can’t be objective about yourself.

Most people find it impossible to write about themselves objectively. So you can find it problematic to craft, structure and write your own LinkedIn Profile. And you won’t achieve maximum impact for that very simple reason.

Compounding this, LinkedIn is always developing and changing. New features and ways of working often appear unannounced. You don’t know what you don’t know. But I do. I first joined LinkedIn in 2005.

I’m watching out for you.

Every day, I live and breathe LinkedIn. I keep on top of all the changes, small and large, that can have an effect for good or bad on your LinkedIn presence. I am your LinkedIn subject matter expert, constantly watching your back for changes that could affect you.

Clients tell me that following LinkedIn surgery, they got 40% higher salary. Or got hired by a better company. With better terms. Or that they are now making sought after, valuable new connections. Or they are now generating significantly more leads for their business.

That’s the enormous benefit of writing with a journalist’s objectivity. I use the most relevant and striking language to talk about you. You really can’t. I really can. And I will.

How does it work?

  • Where? Anywhere in the world, by phone, Zoom or Skype.
  • When? You set the appointment time to suit your agenda
  • How much? Just a £367 investment, saving £230.00 on the standard fee of £597.00
  • How to Pay? When you book your appointment, use any debit or credit card securely, or use PayPal. You can also pay in up to four 25% instalments.
  • How fast? Completed in 60 minutes with your newly written profile sent within 3 days
  • How good? All services come with a unique 100%, 1,000 day money back satisfaction guarantee

The Doctor is In is an official supporting partner of Scottish EDGE

What is your investment?

It will cost just £597.00 £367 to transform your profile, with a 100% satisfaction guarantee.

This price is exclusively available to Scottish EDGE delegates, and is only available until midnight on Christmas Eve 2022.

Your LinkedIn Profile will be transformed

I will make you more visible, legible and credible using my experience as a journalist and in-depth knowledge of LinkedIn.

I have been writing LinkedIn profiles since 2006. That's over 16 years. Your profile can be transformed with an investment of just an hour of your time.

And you save £230.00 on the normal fee.

What does a LinkedIn® Live Profile Surgery™ deliver?

  • Compelling headline

    Optimised to grab attention and be found in search

  • Professional 'About' Summary

    Your skills and unique abilities summarised in a professional way with a focused call to action and keywords included for search visibility

  • Experience & Expertise optimised

    Your experience areas comprehensively rewritten: Distilled, reworked and refined for maximum impact

  • Skills and Expertise edited

    I will hone down or expand on your skills and expertise to package the essential marketable and credible areas for you

  • Key Contact links added

    Adding clear calls to action for your key contact mechanisms

  • Custom LinkedIn URL

    Own your own name by customising your LinkedIn web address

  • Optional Upload to LinkedIn

    Set a temporary password and The Doctor will upload your new profile for you with speed and accuracy. No fuss, errors or delay. 

  • Dedicated One-to-One Service from Doctor David Petherick

    You talk direct to David Petherick. Not to an editorial assistant, junior medic or subcontractor. You get the original Doctor LinkedIn with all of his years of experience writing LinkedIn Profiles since 2006

  • Search optimisation included

    Key areas will be adjusted and edited to ensure visibility to internal LinkedIn search end external search engines such as Google and Bing

  • Invest just 60 minutes of your time

    You talk to the Doctor for around an hour. Your new profile will be ready within 3 working days

100% 1,000-day money-back guarantee

In the unlikely event that you don’t feel my services were worth the investment, just document why you believe this, revert to your old profile, and I’ll give you your money back. All of it.

The guarantee is valid for a thousand days and nights – around three years – which is plenty of time to see whether it was worthwhile investing in my services.

Terms and Conditions for Scottish EDGE Twitter Competition

  1. To enter the competition, you must be 18 or older and have an existing LinkedIn Profile.
  2. Entrants must be following David Petherick @petherick on Twitter and include the hashtags #EDGE20 and #NetZeroEDGE in their tweet to be eligible for entry. Entries must be made before 4pm GMT on Wednesday 7th December 2022.
  3. You may tweet to enter more than once as long as the tweets are different and include different wording or images.
  4. You agree to your tweets being retweeted and used in marketing materials, tweets, and social media promotions by The Doctor is In. In the event of your winning, you agree to your name, image, tweets and Twitter account being shared and publicised by The Doctor is In. You also agree to your LinkedIn profile being publicised on LinkedIna and through other social channels, both before and after your profile surgery.
  5. The winner will be chosen at random by David Petherick and his decision will be final. No correspondence will be entered into. The winner will be announced via Twitter at around 4:30pm GMT on December 7, 2022.
  6. The winner will be notified via a mention and direct message on Twitter. Instructions on how to claim the prize will be sent to the winner. Prize is as described at https://doc.scot/edgy and must be claimed within 6 months.
  7. if the winner chosen is not eligible for the prize, an alternative winner will be chosen.

Ready to improve your LinkedIn Profile today?

It takes an hour at a time of your choosing, and it costs just £597.00 £367. With a 100%, 1,000 day money back satisfaction guarantee. Give yourself an edge today...

Cured Patients: Pain, Prescription, Prognosis...

Pat Phelan 

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Michael Hopkin

"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."

Emil Djørup

"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”

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