Ethics. Yes. I'm glad you've come to read this page. It's important to me, I hope it's important to you.

Doctor David Petherick

David Petherick: Ethics Statement

  • My commitment to helping clients make responsible choices extends to my own company. I strive to run an ethical business that can benefit the world and empowers clients to run a business that gives a damn.
  • This is, of course, a work in progress.
  • Let me know how I can improve, please.

    What I am doing

    I pledge 5% of my fees to the planet through One Tree Planted

    I donate 100% of my fees for my Profile X-Ray service to the UK Red Cross Ukraine Appeal

    I have been a supporting partner of Scottish EDGE since 2017

    I power my products and services with renewable energy whenever possible

    I aim to reduce my carbon footprint through remote meetings and sustainable travel

    I only take on work I know I can deliver

    I pay suppliers quickly and fairly

    I adhere to the principals of corporate social and digital responsibility

    I respect the privacy of client and user data


    I aim to work on projects, or with organizations, who:

    Promote a healthy natural environment

    Reduce consumption of physical goods

    Reduce waste

    Tackle injustice

    Promote fairness and equality in the workspace

    Pay all work fairly

    I do not take on projects that deal in:

    Arms, ammunition and conflict

    Discrimination or extremism


    Predatory financial services

    I do not work with organisations that:

    have staff who are abusive to my team or suppliers

    have a record of lobbying against positive change

    have a record of disregard for the environment or human rights

    have a history of engaging in or supporting illegal or unethical activities

    engage in unethical or exploitative labour practices

    engage in discriminatory practices

These are my ethics.

Would you like to work with me? Schedule a call today.