Team Success on LinkedIn is a combination of strategy, teamwork and hard work...

The Doctor is In to work with your team to succeed on LinkedIn

Available in person or virtually to help your team to engage, attract and retain customers using LinkedIn as an effective marketing tool...

Clients have enjoyed a blend of virtual training followed by one-to-one advice for senior teams and customer-facing staff, with either hands-on direct profile editing or focused tips and advice.

  • 49% of buyers will research your representatives on LinkedIn


    What they see (or fail to see) will inform their purchasing process well before they ever contact you.

  • 50% of buyers will avoid sales & business development representatives with incomplete profiles


    If your team members' skills and abilities are not presented in a professional way, you lose out.

  • It's not an opinion. It's hard data from LinkedIn

People are going to look at you on LinkedIn.

If people look at you, they will judge you.

When people are looking for a service provider, they will only reach out when they have already made a decision.

Their choice now is to validate your services and reassure themselves they are making a wise choice.

People make their decisions on the merit of you and your team's profiles.

All before you have even had a conversation.

So, if your team's profiles are substandard, you're missing out on opportunities.

You’ll never know how close you got, because they'll never be in touch.

So. What are you doing to make your team effective on LinkedIn?

LinkedIn Ghost Writer David PetherickYour team members' LinkedIn profiles are not a résumé— they are your online reputation.

In today’s business environment, the profile of any member of your organisation can make the difference between prospects responding positively to you, or passing you over completely.

And that's not just my opinion:

Since 49% of buyers research sales reps on LinkedIn and 50% avoid reps with incomplete profiles, making a strong first impression has never been so important. - Source: LinkedIn Sales and Marketing Solutions EMEA Blog

The LinkedIn Profile of any of your team can be your first and only chance to make a good impression online...

It's often the first thing to be found when a prospective customer, client or employer Googles your team member's name after a meeting. Or they will be just looking to find out more about your company.

So you want your Profiles, Company Page and Showcase Pages to work as hard as you do. They need to provide reassurance, credibility, quality information, and consistency. All too often, there's a lack of focus, poor quality information and a complete lack of the details a prospect is actually looking for.

That can all be fixed quite easily — for small medium or large teams. Just call the Doctor.

Doctor David Petherick is In to help you to transform your use of LinkedIn to benefit your business' bottom line

I help you to create a high functioning, goal-focused LinkedIn profiles that brand you and your organisation effectively, and train teams and leaders on how to get the most from using LinkedIn for business success.

And you get the individual services of the man the BBC called the world's first Digital Biographer - David Petherick. No executive assistants, junior writers or account managers. You get me.

100% 1,000 Day Satisfaction Guarantee from Dcotor LinkedInYou get the Doctor. You get my 18+ years of LinkedIn experience wisdom, expertise and insight working directly for you, one-to-one, laser focused on your organisation's aims, issues and strategy.

  • Where? Anywhere.
  • When? You set the agenda.
  • What? Perhaps a combination of a persuasive presentation followed by individual assistance one-to-one.
  • Who? Doctor David Petherick has been working on LinkedIn professionally since 2006.
  • All services come with a 100%, 1,000 day money back satisfaction guarantee

Be more visible, legible and credible

I ensure that it's much easier for the right people to find you online at LinkedIn, and to like what they see.

This translates into more profile views, more connections and more business. You'll be measuring it, of course.

The BBC first recognised my talents as what they called a Digital Biographer back in 2007. I've improved a lot of LinkedIn® Profiles since then.

Although based in Scotland's capital Edinburgh, I've worked with clients in every continent. I have been improving LinkedIn results for business success since 2006. I've also founded, built and run a few businesses in my time, and worked in a variety of industry sectors, so I bring a wealth of hard-won business experience to bear.

Book a call to have an initial no-strings discussion now.

No sales pitch. Two ears, one mouth, used in proportion. Book a call today.

Don't take my word for it, listen to my customers...

"David delivered an excellent package for us that started with an inspiring and very enjoyable group presentation which got all of our diverse team aligned with a common sense of purpose and focus. He followed that up by providing detailed 40-minute remote phone and skype consultations with everyone on the team, delivered one to one, covering the US to the UK. He was also able to spend time one on one with our founder and CEO to assist and guide his social media activity.

Karla Rivershaw recommends Doctor LinkedIn

As a result of his work, we feel that our collective profiles on LinkedIn are far more focused and cohesive. We also have more confidence and structure to how we all interact on LinkedIn to help build our audience, and inform and keep close to our existing and future customers.

I can highly recommend his LinkedIn services - he's knowledgeable, professional, flexible and highly attentive" - Karla Rivershaw, Head of Marketing, Turtl

Examples of Doctor is In Business Procedures...

  • Customer facing Team Training & Profile Alignment

    I work with your team to get results that you can start measuring right away. 

  • Senior Management Engagement Handbooks

    If you can measure it, you can improve it. I provide effective guidance for predictable, repeatable results.

  • Showcase Pages for SEO and Segmented Marketing

    Showcase Pages are a potent secret weapon in LinkedIn Marketing. Most organisations are unaware of the benefits they can bring. Let's change that to your advantage.

  • #Hashtag Definition, Company Page Integration and Use Guidelines

    Own your own name and brand with effective, properly integrated use of hashtags to take advantage of this powerful and often overlooked method of allowing customers to focus on your messaging.

  • Doctor's Daily Diet for your Teams

    I create simple Swipelists and concise Engagement Guides to ensure that your teams maximise their time and energy on LinkedIn to the maximum effect.

  • LinkedIn Advertising Campaigns, Targeting & Strategy

    Much like Google Ads, the LinkedIn Advertising system is skewed towards making money for its owners, not delivering value for you. This is why you see so many irrelevant ads on LinkedIn. I have several years of experience designing, implementing and testing campaigns and targeting audiences effectively.

  • Dedicated One-to-One Service from Doctor David Petherick

    You talk direct with David Petherick. No passing off through a receptionist, junior assistant, trainee medic or subcontractor. You get to deal with the original Doctor with all of his years of experience on LinkedIn since 2006.

Training for
your Business

No cookie-cutter webinars or recycled presentations.

& Tools

I know how to teach people effectively.


I study your organisation in advance. Carefully.

Do you have any questions?

  • Not sure what will suit your needs?
  • Want more detail or have a specific aspect you want to discuss?
  • Do you want to see some example work or talk to existing clients?
  • Just have a simple question about LinkedIn you need an answer for?

Make an appointment for a FREE ten-minute call with Doctor David Petherick, by phone, zoom or skype...

Cured Patients: Pain, Prescription, Prognosis...

Pat Phelan 

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Michael Hopkin

"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."

Emil Djørup

"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”

Don't just take my word for it...

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What's behind the 100% 1,000-day money-back guarantee?

Easy: I put your money where my mouth is...

100% 1,000 Day Satisfaction Guarantee from Dcotor LinkedInNobody wants to take risks in business. So I back my services with a simple guarantee of quality.

In the unlikely event that you don't feel my services were worth the investment, just document this in writing, revert to your old profile, company page, or way of working, and I'll give you your money back. All of it.

This guarantee is valid for a thousand days and nights - around three years - which is plenty of time to see whether it was worthwhile investing in my services.

I have been providing this guarantee on my services since 2006. Since then, only three people have ever asked for their money back.