What pain and suffering can the Doctor stop, to help you be healthy and successful on LinkedIn?

Service guide for solving the pain of LinkedIn problems. Ask the Doctor for a cure...

From Regular Health Checks monthly to a full LinkedIn Profile Surgery, Doctor David Petherick has a cure for your LinkedIn ills. Working on LinkedIn exclusively since 2006, David is an expert in the field. The LinkedIn Doctor is here for you...

So you're on LinkedIn — along with over a billion others

You know its immense potential for finding a new role. For building your network. For brand awareness. For visibility. For lead generation.

The problem is simple: you can’t be objective about yourself.

Most people find it impossible to write about themselves objectively. So you can find it problematic to craft, structure and write your own LinkedIn Profile. And you won’t achieve maximum impact for that very simple reason.

Compounding this, LinkedIn is always developing and changing. New features and ways of working often appear unannounced. You don’t know what you don’t know. But I do. I first joined LinkedIn in 2005.

I’m watching out for you.

Every day, I live and breathe LinkedIn. I keep on top of all the changes, small and large, that can have an effect for good or bad on your LinkedIn presence. I am your LinkedIn subject matter expert, constantly watching your back for changes that could affect you.

Clients tell me that following LinkedIn surgery, they got 40% higher salary. Or got hired by a better company. With better terms. Or that they are now making sought after, valuable new connections. Or they are now generating significantly more leads for their business.

That’s the enormous benefit of writing with a journalist’s objectivity. I use the most relevant and striking language to talk about you. You really can’t. I really can. And I will.

Doctor is In Services compared...

  • Personal

    • One to One
    • You set the agenda
  • Private

    • Completely confidential
    • No endorsements sought
  • Guaranteed

    • 100% satisfation guarantee
    • Valid for 1,000 days
  • LinkedIn Profile Surgery Services


    Go to LinkedIn Profile Surgery Services

    From Keyhole Surgery to a Full Profile Bypass — adding visibility, legibility and credibility

A percentage of all fees go to One Tree Planted

Have trees planted in your name for every Doctor is In service

All the Doctor's services come with one simple extra: trees. Around 5% of my fees go to the charity One Tree Planted in your name. Projects span North America, South America, Asia, Africa and Europe, with 51,967,225 trees planted in 2023.

UN Decade of Ecosystem Restoration

What the Doctor brings ...


I take the financial risk, not you.

Laser focus
on LinkedIn
since 2006

Forget Facebook. I just do LinkedIn.

One to One Professional

You get The Doctor, one-to-one.

Experienced Journalist

Ex UK Editor for The Next Web.

Don't listen to me, listen to my patients...

Cured Patients

Pat Phelan 

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." 

Emil Djørup

"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Michael Hopkin

"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”