About David Petherick: The Doctor is In

Old Dog, always learning
new tricks...

David Petherick: The Doctor is In

22 years old with 35 years of experience. (57!) Co-founded Russian Communications in 1993, NewsBase in 1995, was the world’s first Digital Biographer in 2007, and first UK editor for The Next Web in 2009, which was acquired by FT (Financial Times) in 2019.

Online since 1989, creating web sites since 1996, blogging since 2003 and tweeting since 2007.

► Speaker & Author

Spoken at several conferences internationally on social selling & digital marketing. Clients include Turtl, Halifax, Lloyds Bank, 24 Stories. Contributed to 2 books on social media. Featured on BBC, TechCrunch, Herald, Scotsman, LinkedIn® Official Blog, MarketingLand, CyberAlert, B2BMarketing & more.

► Trainer

I've delivered presentations or 'LinkedIn Advice Surgeries' at presentations & at conferences from Moscow to Marseilles, Lisbon to London. I deliver custom LinkedIn-focused and social selling training to your company or conference audiences, remotely or in person.

► Personal Details

I work & think globally. Based in Edinburgh, Scotland, I speak native English and Scots, good Russian and fair Spanish, and a few words of Catalan, French, and Portuguese.

Married to my Russian wife Roza since 1992, with a daughter at University. I enjoy writing (and do regular theatre and arts reviews), and also love travel, wine, and whisky. I like to cook for friends to enjoy. Myers-Briggs: ENFJ

I am a Scotsman first, and a European second. 

► The Doctor is In

These days, I am focused on rewriting LinkedIn Profiles for a living, and making individuals and companies visible, legible and credible through well structured, well written profiles, and a strategic approach to using LinkedIn.

  • My innovative One to One Surgeries in Edinburgh offer the opportunity to get a quick consultation with an instant prescription to solve your problems.
  • My Online Virtual Surgeries are performed via Phone, Zoom or Skype, so you can benefit from the best Scottish medical advice anywhere in the world.
  • The Flying Doctor service offers Professional LinkedIn Presentations and one-one Surgeries totally remotely via Webinars or Zoom, or in person at meetings, events and conferences globally.

All my work is underwritten by a 100%, 1,000 day money back satisfaction guarantee. If you're not happy, even three years later, I'll refund your investment in my work.

► Let's talk...

Let's have a chat in confidence about how I might help you.

Ten minutes of my time is free. Click here to book a free chat.

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Speaker Biography and Headshots

Doctor David Petherick - The Doctor is In

Doctor David Petherick

David Petherick has helped individuals and organisations to be visible, legible and credible on LinkedIn since 2006.

He rewrites LinkedIn Profiles to engage, connect, & convince, and has delivered keynotes about using LinkedIn effectively to audiences in eight countries to date.

He has been published on TV & Radio and online at the BBC, TechCrunch, LinkedIn® Official Blog, The Next Web, Irish Examiner, and many more. David has published more than 200 articles on LinkedIn, and regularly writes guest blogs and appears in podcasts. The Doctor has also created a number of free-to-access interactive publications such as his popular LinkedIn 5-a-Day Diet at https://mzs.es/five

David has an engaging and entertaining delivery style, providing practical tips and take-aways, as well as more in-depth examinations of the issues and opportunities for individuals and organisations using LinkedIn.

Born in and working from Edinburgh, Scotland, David speaks fair Russian and basic Spanish, has been married for over 27 years, and has one daughter. He regularly reviews theatre and opera, and loves #F1, reading, travel, wine, and whisky. He enjoys cooking and entertaining friends.

Download Headshots of David Petherick

Listen to Ten Top Tips for a better LinkedIn Profile: Tip 1: - Forget your CV or Resume. [2m54s]

Listen to all Ten Top Tips for LinkedIn

24 Stories Conference, Cork, Ireland, March 2019