Free LinkedIn Business Surgery for Scottish EDGE Finalists from The Doctor is In...

Official Supporting Partner of Scottish EDGE. Free Surgery Services for Scottish EDGE Winners and Finalists.

Instructions below for Finalists from #EDGE11 to #EDGE22 inclusive to claim your free packages of help...

Official Scottish EDGE Supporting Partner since 2017

> GO to surgery packages

> GO to book surgery

Background to The Doctor is In supporting Scottish EDGE

Doctor David Petherick

Doctor David Petherick

The Doctor is In has been an official supporting partner of Scottish EDGE since 2017.

Scottish EDGE is the largest funding competition for emergent growing businesses in the UK, awarding over £1,000,000 in grants and loans every 6 months.

The Doctor is In provides profile writing, strategic guidance and LinkedIn surgeries focused on LinkedIn, the world's most important business platform, with over 1 billion members.

In 2017, these two organisations created a partnership, and The Doctor is In became an Official Supporting Partner for Scottish EDGE.

Through this partnership, Scottish EDGE Finalists have access to specialised 'Doctor's Surgery' services and support consultancy.

The packages of services are provided at no cost to all of Scottish EDGE's finalists for every one of its 6-monthly funding competitions. To qualify for the free packages, you don't have to have won funding, you just have to have been a finalist.

Announcing the agreement in Edinburgh in 2017, Evelyn McDonald, CEO of Scottish EDGE said

"We realise that access to industry experts, mentors, business education, connectivity and guidance are crucial requirements for entrepreneurs aiming to successfully negotiate their business growth journey. With an extensive partnership group already established, we are proud to add the Doctor's services to our world-leading entrepreneurial support network, helping our alumni to succeed online to nurture and grow their enterprises."

Doctor is In founder David Petherick, who in 2007 was recognised by the BBC as the world's first Digital Biographer, added

"LinkedIn members only spend on average 17 minutes a month using the platform, underscoring its under-realised potential. Its recent acquisition by Microsoft with an investment of $26 billion shows that the game has changed. Being visible, legible and credible on this global online business network can no longer be an afterthought, but instead should be a critical part of any growing business' digital strategy. I look forward to working with Scottish EDGE's incredible alumni to help guide them towards success by using the best insight, techniques and tools which I have developed since 2006 working on this platform. The Doctor is In."

Information and instructions for Scottish EDGE Finalists


David Petherick at #EDGE13 Finals 6th December 2018

Doctor David Petherick at #EDGE13 Finals 6th December 2018

You're busy. So, briefly:

  1. LinkedIn™ can act as a precision tool to help you grow your business, your supply, support, customer and sales network, and can help you build your personal and business reputation.
  2. Or it can be a big waste of time.
  3. The task here is to make it the precision tool for you. I will give you the support, knowledge and tools to improve your LinkedIn Presence. I will work with you to improve your business health, and give you, yes, an edge.
  4. It's free, and it's confidential from The Doctor is In, an Official Supporting Partner of Scottish EDGE.

Why LinkedIn?

Did you know your LinkedIn profile can be visible when your connections open an email from you?

On the 13th of June 2016, Microsoft invested $26 billion in LinkedIn. Billion. More than 58% of the UK working population has a profile on LinkedIn. There are 37m+ UK members, 1 billion+ globally, as at December 2023.

  • Your peers are there. Your network is there. Your investors are there. Your next investors are there. Your customers are there. Your competitors are there. So, what are you doing there?

Visible, legible, credible

You need to be visible, legible and credible on this global business network. LinkedIn can no longer be an afterthought. It is an essential element in any business’ marketing, recruitment and reputation strategy.

But it’s getting more complicated. It changes all the time. That's why you need a specialist. A Doctor. Doctor David Petherick. Me. I don't specialise in anything but LinkedIn. This is what I do — Listen. Diagnose. Microsurgery. Surgery. Bypass. Prognosis.

The Doctor is In to improve your LinkedIn health, and has been since 2006. I have been a supporting partner to Scottish EDGE since 2017.

As an EDGE finalist or winner, you receive immediately useful LinkedIn support packages. Free. And significant discounts on paid services.

In a beta test in December 2018, Bing Search Engine surfaced search results from inside your Linkedin Profile

Free Doctor is In Packages for Scottish EDGE Winners & Finalists

For EDGE Winners
(Value £1233)

  1. 40-minute Surgery to X-Ray your CXO's profile and your company's presence on LinkedIn. Followed by a full written prescription.
  2. 20-Minute LinkedIn Health Check every 3 months. For 2 years. Track your progress in changing circumstances. Prescriptions.
  3. Up to 5 x 20-minute Profile X-Rays for your key team members. Even if you have no team members right now. Prescriptions.
  4. 20% discount from paid services. Forever.
  5. You pay nothing.

For EDGE Finalists
(Value £756)

  1. 40-minute Surgery to X-Ray your CXO's profile and your company's presence on LinkedIn. Followed by a full written prescription.
  2. 20-Minute LinkedIn Health Check every 3 months. For 1 year. Track your progress in changing circumstances. Prescriptions.
  3. 10% discount from any paid services. Forever.
  4. You pay nothing.

For all Healthcare

  1. All discussions are confidential.
  2. All services are remote using Phone, Zoom, Skype or Google Meet.
  3. Services may be delivered in person if required.

The four simple steps to take improve your LinkedIn™ Health

Scottish Edge1) Fill out a brief online questionnaire to help the Doctor make an assessment.

2) Book a 40-minute surgery with Doctor David Petherick.

Doctor David will spend an hour with you to examine your LinkedIn™ presence. He will give you specific advice on your own profile, and that of any colleagues. He can also advise on setting up or improving a company page. He can also examine how your enterprise can best exploit the LinkedIn platform. David will then send you a 'prescription' — a concise action plan for you to implement, with suggested edits, strategies and resources.

3) One you've taken your medicine, you can then book free 20 minute health checks every 3 months. These will help keep you on track as your company and LinkedIn evolves and changes. You will get encouragement, guidance, tips and advice to help you improve your LinkedIn Health.

4) If you are a Scottish EDGE Winner, you can book up to 5 x 20 minute Staff Profile X-Rays if your team is growing.

Note for EDGE Winners

You get free Health Checks for two years. You get 20% off all professional services forever.

Note for EDGE Finalists

You get free Health Checks for one year. You get 10% off all professional services forever.

2. Book a 40-Minute Surgery

3. Book a 3-monthly Health Check
(All EDGE Finalists)

4. Book a Staff Profile X-Ray
(EDGE Winners)

5. You're done here.

Got a question? Book a quick call...

Press Announcement 26-Sep-17: The Doctor is In partners with Scottish EDGE

Who is this Doctor?

Doctor David Petherick - The Doctor is In

Doctor David Petherick

Doctor David Petherick has helped entrepreneurs leverage LinkedIn effectively since 2006, and he's worked with hundreds of 'patients' over the years.

  1. David tells stories that compel. He co-founded Russian Communications in 1993 and NewsBase in 1995. Created web sites from 1996, Blogged from 2003, Tweeted from 2007. He was the UK Editor helping to create The Next Web blog in 2008/9, and was named by the BBC as the world's first Digital Biographer. He does digital, loves digital, and does it well.
  2. David has spoken at several conferences internationally on online networking and social selling, and contributed to 2 books on social media. Featured on BBC, TechCrunch, Herald, Scotsman, LinkedIn® Official Blog, MarketingLand, CyberAlert, B2BMarketing and more.
  3. David has also started a few businesses in his time (both successes and failures), so he knows exactly what it's like to be in your shoes as an Entrepreneur.

Now, he's giving back to the entrepreneurial community in Scotland by offering you his expertise. Of course he hopes you may require professional help in the future. But you're not going to get a sales pitch. Just quality, impartial advice from a seasoned professional with your best interests at heart.

It's 100% confidential, with no catch, no prescription charges, no BS sales pitch, and hopefully without the need for major surgery. But you'll get the very best of care to improve your LinkedIn Health.

Note for EDGE Winners

You get free Health Checks for two years. You get 20% off all professional services forever.

Note for EDGE Finalists

You get free Health Checks for one year. You get 10% off all professional services forever.

Scottish Edge Supporting Partners at #EDGE13 Awards
Doctor David Petherick speaking at Halifax London, January 2020
24 Stories Conference, Cork, Ireland, March 2019
Scottish EDGE 11 Winners December 2017
Scottish EDGE 11 Winners December 2017
David Petherick moderating public lecture at Edinburgh Napier University, April 2018

Cured Patients: Pain, Prescription, Prognosis...

Pat Phelan 

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Michael Hopkin

"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."

Emil Djørup

"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”