The Doctor is In.

Hello. David Petherick is my name.

I'm the LinkedIn Profile Doctor.

I work with you as an entrepreneur or job seeker to take away your LinkedIn pain.

I make you visible, legible, and credible.

Doctor-Linkedin-Icons-Magnifying-Glass-1

Book a free Microsurgery

Get expert advice for a LinkedIn profile that gets results with a free 15-minute Zoom call.

You set the agenda and choose the time for the call.

  • I rewrite, refocus and reframe your LinkedIn Profile
  • Since 2006, thousands of patients have relied on me
  • 100% 1,000 day satisfaction guarantee

Need to improve your LinkedIn Presence?

Ask the Doctor for a cure...

Doctor David PetherickI am Doctor David Petherick, and I have treated hundreds of patients on LinkedIn since 2006.

So. You're on LinkedIn, along with over a billion others globally.

You know its huge potential for finding a new role. For building your network. For brand awareness. For visibility. For lead generation.

But there's a problem.

You can’t be objective about yourself.

Most people find it impossible to write about themselves objectively. So you can find it problematic to craft, structure and write your own LinkedIn Profile. And you won't get maximum impact for that very simple reason.

Compounding this, LinkedIn is always developing and changing. New features and ways of working often appear unannounced. You don't know what you don't know. But I do. I first joined LinkedIn in 2005.

I'm watching out for you.

Every day, I live and breathe LinkedIn. I keep on top of all the changes, small and large, that can have an effect for good or bad on your LinkedIn presence. I am your LinkedIn subject matter expert, constantly watching your back for changes that could affect you.

Clients tell me that following LinkedIn surgery, they got 40% higher salary. Or got hired by a better company. Or negotiated better terms. Or that they are now making sought after, valuable new connections. Or they are now generating more leads for their business.

That's the enormous benefit of writing with a journalist's objectivity. I use the most relevant and striking language to talk about you. You really can't. I really can. And I will.

You may be suffering from LinkedIn symptoms such as these...

  • Lack of profile visitors

    Nobody seems to be interested in you.

  • Connection dysfunction

    Nobody seems to want to accept your connection requests.

  • No job offers

    You're applying, but you're not getting shortlisted.

  • Low quality leads

    People just don't seem interested.

So why is this happening to you?

  • You may be the best sales person in the world...

  • You may be the best negotiator in the world...

  • You may be the biggest ace

    at just that special thing that only you can do...

  • But the problem is you can't sell yourself.

    And why is this?

  • Because you can't be objective about yourself.

    It's just not possible. You have a subjective view.

  • I can be objective. And I will be.

    As a former journalist, I know how to tell stories. And I will tell your story.

  • I will make you visible, legible and credible.

    That's what I do for a living. I rewrite, refocus and reframe LinkedIn Profiles.

  • 100% Satisfaction Guaranteed

    All my work has a 100% 1,000 day money back satisfaction guarantee.

  • Done for you Profile Writing

    From minor microsurgery to a full bypass, I transform your profile for you.

100%
Satisfaction
Guarantee

I take the financial risk, not you.

Laser focus
on LinkedIn
since 2006

Forget Facebook. I just do LinkedIn.

One to One Professional
Service

You get The Doctor, one-to-one.

Experienced Journalist

Ex UK Editor for The Next Web.

As featured in the following media...

Cured Patients

"There's no one better to make you visible, legible and credible on LinkedIn."

David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly.

- Pat Phelan

Founder SISU |Founder Trustev | Founder Cubic Telecom | Keynote Speaker on Startups, Mobile & Entrepreneurship

As a result of David's work, my profile is far more focused and coherent.

This helps me build my audience, and keep me closer to existing and future customers and partners. I recommend David's LinkedIn Surgery services.

— Ronan Ryan

COO at LetsGetChecked.com

The makeover itself was simple and very effective - "a fresh pair of eyes" as they say.

It brought enhancement and depth to my profile. David is great at drilling down and capturing the essential elements of a company and the products and their ethos; he then translates this clearly and concisely for the potential audience.

— Kathleen Elliot

Marketing Coordinator at The Bridge Group

David is a true gentleman and an expert in all things LinkedIn.

I've recently asked David to review my profile with a view of updating and optimising it, and I have to say it's been the most valuable and helpful session I have ever done on Linkedin.

David presents things in an easy to understand way and explains the logic behind his suggestions. The results were apparent right away. He has been and continues to be incredibly supportive, and I look forward to working with David again in the future. 

— Dominic Casey

Marketing Manager at Access Credit Union

"Very pleased by how much we covered in such a brief time."

David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.

- Paul F Cockburn

The writing you need. On time. Every time.™

"After making his suggested changes my traffic has increased significantly."

David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David.

- Michael Hopkin

Product Management and Marketing Leader creating executive level strategies and directing dynamic teams to success.

"Most of all, David is human; and he cares about getting it right."

Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.

- Marc Dhalluin

Partner at EasyOTA Ltd : Strategy, Partnerships and Business Development

"I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!

- Lynne Everatt

"My profile now sums me up perfectly!"

LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!

- Rob Hook

"David proved himself to be a fantastic, generous networker"

Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.
Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to.

- Andy Lopata

"Nothing is too much for David and I would highly recommend him."

David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him.

- Norma Corlette

"David does an excellent job as a Digital Biographer."

David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.
David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining.

- Robert Greig

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am."

Besides being a creative writer, David has a background that makes it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it.

- Erich Nielsen

"It's safe to say that David has a very strong grasp of personal branding."

It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!

- Christian Abbas

"I would highly recommend David for his work and expertise."

David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.

- Beth Barrat

"David has a clear understanding of how professional social networking and LinkedIn work."

David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.

-  Yulia Tsybysheva

Interactive Guide:
Ten Worst LinkedIn Profile Mistakes

Interactive Guide:
Ten Top Tips for a better LinkedIn Profile

Interactive Guide:
The LinkedIn 5-a-Day Diet

The LinkedIn 5-a-Day Diet:

1 Page. 5 things. 10 minutes.
Easiest Diet Ever.

Transform your visibility legibility and credibility on LinkedIn using the free, concise, easy to follow 5-a-Day LinkedIn Diet.

This is a one-page PDF you can print and keep handy on your desktop, or add to your digital swipe file.

  • "This is great! So many of my clients and colleagues say they just don't have time to use LinkedIn and I suggest they make it a simple part of their routine to get the most out of it." - Stephanie Sides
100% 1,000 Day Satisfaction Guarantee from Dcotor LinkedIn
  • I rewrite, refocus and reframe LinkedIn profiles for a living

  • I speak, teach and deliver keynotes and workshops about LinkedIn internationally

  • I work with you wherever you are in the world by skype, zoom or phone

  • All my services have a 100% 1,000 day money back satisfaction guarantee

  • Since 2006, thousands of patients have relied on me to cure their LinkedIn disorders

  • I will make you visible, legible and credible

Doctor David Petherick, LinkedIn Expert Profile Writer

Click to book a free 15 minute chat. No sales pitch. Just solid, expert advice.

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly."