LinkedIn Expert Ghostwriting by David Petherick

Fast, confidential one-to-one remote service to make you visible, legible and credible.

Clients in 5 continents since 2006.

Anywhere, anytime with a 100% 1,000 day satisfaction guarantee...

Deeply experienced LinkedIn Ghost Writer will enhance your visibility, legibility and credibility.

Are you reaching the right audiences and delivering the best messages?


Do you have enough bandwidth for writing? Do you have the time, objectivity and writing skills to put forward all your best ideas in the most effective way? If not, I do.


Enhance your online authority today...


Hello. I am Doctor David Petherick.

Ghost writer and a writer of professional profiles on LinkedIn since 2006, I am a former tech journalist and the 'world's first digital biographer' according to the BBC in 2007.

I know the language any leader needs to use to be potent and persuasive online. I write for stakeholders, prospects, peers and customers. I create your articles and posts for you in a 'done-for-you' service discretely, confidentially, and without fuss.

Are you ready?

I recommend we have at least one 60-minute one-to-one call or face-to-face meeting to help get your voice right and unearth the topics you should be talking about. But let's talk for fifteen minutes first to see if there's a fit...

18+ Years
Let's talk...

Your voice is important. As is your investment...

Your voice? I do my homework every time. I take the time to analyse your own writing style and tone. So your thought pieces and insights come across as being convincingly you.

Your investment? Let's take an hour of your time to establish tone and topics. Then I can work out the appropriate Doctor's Fees. Of course, long-term commitments are respected with lower fees.

100% Confidential

I carry out my work in complete confidence. However, I have over 60 public recommendations on LinkedIn, and you can see testimonials from selected profile clients below.

100% Satisfaction Guarantee

I stand full square behind my work: I have a unique 100% 1,000 day satisfaction guarantee. No other writer will give you that.

Want to talk through your options?

Book a confidential fifteen-minute call.

No sales pitch, just an experienced pair of ears to listen, and an authoritative voice to advise.

Choose a time to suit your diary.

Timezone differences are automatically taken care of.

Cured Patients: Pain, Prescription, Prognosis...

Pat Phelan 

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Michael Hopkin

"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."

Emil Djørup

"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”

"Competition for talent is fierce. Today’s employee engagement and talent strategies must incorporate Connected Leadership. Employees would prefer to work for a CEO who uses social media by more than a 5:1 ratio compared to a CEO who does not, a significant increase in certain markets from 2019.

Today’s talent investigates a CEO’s digital reputation when considering joining a company, and once hired, desire accessible, transparent, and Connected Leadership. In fact, when reflecting on the factors considered most important for either staying at a job or changing jobs, 51% of global employees cite “leaders that communicate directly and transparently with employees” as a very important reason to stay. This number grows among younger employees."

The Connected Leadership Survey, Brunswick, 2021.

This was a survey of 5,200 readers of financial publications and 6,500 employees of companies with more than 1,000 employees.

"The effectiveness of LinkedIn content has gone way, way up in recent years," said one executive at a content strategy agency, who spoke on the condition of anonymity to protect client relationships. "It used to be a place to post your job experience and hope that recruiters reached out to you, and now it's a place to really show off your expertise through the content you're creating and the things that you're posting."

Ghostwriting is an age-old practice, but LinkedIn ghostwriting has seen a boom in demand

Ghostwriting is nothing new. These clandestine writers-for-hire work on everything from high-profile autobiographies to executive op-eds for media publications.

But a dozen people involved in the space, including executives at content strategy agencies, freelance ghostwriters, and LinkedIn influencers, told Insider they'd seen a significant uptick in demand for LinkedIn ghostwriting in the last few years, with agencies and individuals sometimes charging stratospheric fees for their services. Pricing varies widely, although generally ranges from $2,500 to $10,000 a month. But the most in-demand LinkedIn ghostwriters command between $500 to $700 an hour, which puts these writers squarely in the same pay bracket as some high-powered attorneys.

The rise of LinkedIn Ghostwriters, Business Insider, April 2022 (Subscription)

"LinkedIn ghostwriters say they've seen demand for their services surge higher in the months since Insider first reported on the rapidly growing trend this spring.

LinkedIn, for its part, acknowledged that ghostwriting is a common practice on the platform.

"Not everyone is a great communicator," LinkedIn editor-in-chief Dan Roth told Insider in an emailed statement. "If relying on ghostwriters is what you need as a leader or professional to get the knowledge out of your head and in a place you're more comfortable sharing then, great. But you definitely don't need to hire a ghostwriter. The more authentic you are in sharing professional insights and ideas on LinkedIn the better."

Sam McKenna, who previously served as head of enterprise sales at LinkedIn before leaving in September 2019 to found #samsales Consulting in Washington, DC, has also witnessed a boom in LinkedIn ghostwriting. The firm has raised its prices nearly 40% over the last year, as a result. It now typically charges $7,500 for eight posts, $9,500 for 12 posts, and $12,700 for 16 posts."

LinkedIn ghostwriters say demand has surged in recent months, Business Insider, November 2022 (Subscription)


Doctor David Petherick, LinkedIn Expert Profile Writer




David Petherick +44.(0)7712.105.711

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