The LinkedIn Full Profile Bypass™ is a complete rewrite of every element of your profile.
Full bypass surgery, but no anaesthetic required.
I make it much easier for the right people to find you online at LinkedIn®, and to like what they see.
I deliver visibility, legibility and credibility. That's it.
Let me explain my value proposition.
- You're worth it.
- Your career is worth it
- Your future connections are worth it
- Your future sales, exposure and opportunities are worth it.
- I offer a 100%, 1,000 day money back satisfaction guarantee.
- If you don't think it's worth investing in your career or your visibility, legibility and credibility, stop reading now.
The BBC first recognised my talents as what they termed a Digital Biographer back in 2007. I've improved a lot of LinkedIn® profiles since then.
Is your LinkedIn Profile talking to the right audience with the right message?
As a CEO, Founder, or Entrepreneur, your LinkedIn profile is more than just a resume — it’s a powerful tool for driving business, building trust, and showcasing your unique vision.
But let’s be real: articulating your story in a way that resonates isn't easy when you're deeply immersed in your work. You know what sets you apart, but finding the right words to convey that online? That’s another challenge entirely.
Are you missing out on money, growth and connections?
Every day that your profile underperforms, you’re missing out on opportunities. Prospective clients, partners, and investors visit your LinkedIn constantly—it’s often their first impression of you. If your profile feels outdated, uninspired, or disconnected from your true mission, you’re leaving money, growth, and connections on the table. In today’s fast-paced world, a lackluster profile isn’t just a missed chance — it’s a costly setback.
An effective LinkedIn profile can transform those lost chances into valuable connections. By capturing your unique voice, communicating your achievements, and positioning you as a thought leader, I help you stand out in a crowded marketplace. My expertise lies in turning your vision into words that engage, attract, and convert. The result? A profile that not only reflects your leadership but also inspires confidence in others.
Let's talk about enhancing your profile today...
The time to act is now. Let’s make your LinkedIn profile work for you — opening doors, creating opportunities, and showing the world what makes your journey extraordinary.
I've been writing professional profiles on LinkedIn since 2006. I am a former journalist and the 'world's first digital biographer' according to the BBC (2007). So I know what an effective profile looks like. I have over 60 public recommendations on LinkedIn, and you can see testimonials from selected clients below.
How does a LinkedIn Full Profile Bypass™ work?
- You choose a time to talk that suits your diary. My diary robot will select a time when my diary matches yours
- Click to make payment securely by debit or credit card. Remember you have a 100% 1,000 day money back satisfaction guarantee and you can pay in up to four instalments
- I confirm your appointment time personally with you by email
- I will examine your existing profile and activity on LinkedIn in detail prior to our interview
- We talk for around 90 minutes at the scheduled time so that I can understand exactly what you need, ask pertinent questions, and really get to understand your objectives.
- I then sit down and rewrite your profile comprehensively from top to bottom. I will send your revised profile for you to upload to LinkedIn, or can upload it for you as a 'done-for-you' service.
Doctor's 100% 1,000-day money-back guarantee
In the unlikely event that you don't feel The Doctor's services were worth the investment, just document why you believe this, revert to your old profile, and I'll give you your money back. All of it.
The guarantee is valid for a thousand days and nights - around three years - which is plenty of time to see whether it was worthwhile investing in my services.
So you know you're making a safe investment, you'll be interested to note that since I started doing this in 2006, only three people have ever asked for a refund under this guarantee.
What is your investment?
It costs £1,477 to completely transform your profile.
I will make you more visible, legible and credible. I will use my journalistic experience and in-depth knowledge of the workings of LinkedIn. I have been writing profiles for over 19 years. Your profile will be transformed, and you need only spend 90 minutes of your valuable time talking with me.
Choose a time to suit your diary right now...
Compelling headline
Optimised to grab attention and be found in search
Professional 'About' Summary
Your skills and unique abilities summarised in a professional way with a focused call to action
Your professional experience described powerfully
I'll add credibility for maximum impact for your current and past roles, and where you are transitioning to a new area, align past experience to underline your suitability for that.
Expertise and Experience edited
I hone down your expertise into the essential marketable and credible areas for you, and for what may be a new target audience
Custom LinkedIn URL
Own your own name by customising your LinkedIn web address
Links to key websites and content
Optimised for search visibility with relevant metadata included
Skills Edit, Order Optimisation and Prioritisation
Your skills are essential to aligning your expertise with your experience to add credibility. Choosing your Top 3 skills, and grouping congruent skills are essential with so many recruiters now searching on skills.
Search Optimisation for LinkedIn and Google & Bing external SEO
You'll not get hired or generate business if you can't be found in search. I use my years of experience to optimise your profile for the best visibility. I also know how to optimise your profile for external search engines. Not just Google: Microsoft own both LinkedIn and Bing and people search will be a future battleground.
Education, Interests, Charitable work, languages, awards, publications
There's more to most people than what can be written on a two-page CV or Resume. Most people don't make the most of the real estate on LinkedIn to tell more of their story. I work with you to correct that.
Media Checklist & Positioning
I'll produce a checklist of media items to add to your profile, such as PowerPoint / Keynote Presentations, PDFs to add credibility, images, and deep web links.
Uploaded and 'Done for you'
After you have reviewed and approved everything, set a temporary password and I will upload everything to launch your new LinkedIn Profile to the world. Save time, with no fuss, worry or mistakes.
You invest just 90 minutes of your time
You talk to the Doctor for around an hour and a half by phone, Skype or Zoom, or face to face if conditions allow. Your new profile text will be sent to your inbox for you to approve, and then uploaded by David Petherick.
Dedicated One-to-One Service from Doctor David Petherick
You talk direct to David Petherick. Not to an editorial assistant, junior medic or subcontractor. You get the original, with all of his years of experience writing LinkedIn Profiles since 2006
Order your Profile Bypass today...
Choose a time to suit your diary to talk for an hour, and pay securely online. Your appointment will be confirmed in person. 100% satisfaction guaranteed.
Cured Patients: Pain, Prescription, Prognosis...
"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly."
“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.”
"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."
"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."
"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.
Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."
"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."
"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.
David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."
“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.”
"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.
Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."
"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"
"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"
"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."
“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!”
“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.”
“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”
