Transform your LinkedIn® Profile with a Full Profile Surgery delivered anywhere in the world, with only a 60-minute investment of your time...
One hour of your time.
As a result, you get an outstanding LinkedIn Profile. With a 100%, 1,000 day money back satisfaction guarantee from the world's first Digital Biographer, David Petherick.
Who can find the time to objectively transform your LinkedIn Profile? I can.
Hello, I'm Doctor David Petherick.
Book a live one-hour call and I will work with you to discuss the key areas of your profile and clarify your objectives for LinkedIn. I will also ensure that all your settings are at their best for you.
I will then spend many more hours of my time to refocus, edit and improve your profile.
I create a high functioning, goal-focused LinkedIn® profile that brands you effectively.
You get the services of the man the BBC called the world’s first Digital Biographer
- Where? Anywhere in the world, by Zoom
- When? You set the appointment time
- How much? Just £1,179 paid securely online via card or PayPal. You can choose to pay in up to 4 x 25% instalments.
- What's the risk? All my services come with a 100% 1,000 day money back satisfaction guarantee
- How fast? Completed in 60 minutes with your rewritten profile normally sent to you within 4 days
- How good? I've been doing this since 2006, and I have over 67 recommendations on LinkedIn
- How green? I will plant 30 trees on your behalf
Your problem is this — you simply can't be objective about yourself.
Many people find it difficult to write about themselves. As a result, you will find it very difficult to structure and write your own LinkedIn Profile. You lack perspective, so you won't get the most impact.
So the smart move is to hire a professional writer to create an effective profile with you, and for you. That's where I come in.
LinkedIn is always developing and changing. New features and ways of working often go unannounced. You don't know what you don't know. But I do. I have done since 2005, when I first joined LinkedIn.
I live and breathe LinkedIn every day. I keep on top of all the changes, small and large, that can have an effect for good or bad on your LinkedIn presence. I am your LinkedIn subject matter expert. I watch your back for changes that will affect you.
Is your LinkedIn Profile talking to the right audience with the right message?
As a CEO, Founder, or Entrepreneur, your LinkedIn profile is more than just a resume — it’s a powerful tool for driving business, building trust, and showcasing your unique vision.
But let’s be real: articulating your story in a way that resonates isn't easy when you're deeply immersed in your work. You know what sets you apart, but finding the right words to convey that online? That’s another challenge entirely.
Are you missing out on money, growth and connections?
Every day that your profile underperforms, you’re missing out on opportunities. Prospective clients, partners, and investors visit your LinkedIn constantly—it’s often their first impression of you. If your profile feels outdated, uninspired, or disconnected from your true mission, you’re leaving money, growth, and connections on the table. In today’s fast-paced world, a lackluster profile isn’t just a missed chance — it’s a costly setback.
An effective LinkedIn profile can transform those lost chances into valuable connections. By capturing your unique voice, communicating your achievements, and positioning you as a thought leader, I help you stand out in a crowded marketplace. My expertise lies in turning your vision into words that engage, attract, and convert. The result? A profile that not only reflects your leadership but also inspires confidence in others.
Let's talk about enhancing your profile today...
The time to act is now. Let’s make your LinkedIn profile work for you — opening doors, creating opportunities, and showing the world what makes your journey extraordinary.
I've been writing professional profiles on LinkedIn since 2006. I am a former journalist and the 'world's first digital biographer' according to the BBC (2007). So I know what an effective profile looks like. I have over 60 public recommendations on LinkedIn, and you can see testimonials from selected clients below.
What are the benefits?
- I often get positive feedback from customers. Some tell me that following their profile surgery, they got better paid new positions. Or that they are now making sought-after, valuable new connections. One got 40% better pay, and got to work for his dream company, doing his dream job. That made both he and I very happy.
I think that's the enormous benefit of having journalistic objectivity. I am able able to use the most appropriate language to define your skills.
You can't. I can.
How does this work?
- Choose a time to talk that suits your diary — my diary robot knows when my diary matches yours.
- You then make secure payment by credit or debit card, or using PayPal. Remember you have a 100% 1,000 day money back satisfaction guarantee, and you can pay in up to 4 instalments.
- I confirm your appointment time with you with a personal message.
- We talk for around an hour at the scheduled time by Zoom. During this call, I ask questions and X-ray your profile. I take the time to understand exactly what you need.
- I then retire to my surgery to rewrite your profile. When this process is complete, I send your revised profile to you. If you wish, I can upload your new profile to LinkedIn..
What is your investment?
You invest £1,179 to transform your profile. With a 100%, 1,000 day satisfaction guarantee. You can choose to pay in up to 4 instalments.
I will make you more visible, legible and credible.
I will use my journalistic experience and in-depth knowledge of LinkedIn to make you look and sound amazing. And that gets you better noticed, hired, connected.
I have been writing professional LinkedIn profiles since 2006. Together, we will transform your profile, through the simple investment of an hour of your time.
Cured Patients
"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly."
"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."
“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.”
“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.”
"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."
"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"
"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"
"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.
Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."
"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."
"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."
"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.
David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."
"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.
Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."
“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!”
“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.”
“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”
I write a compelling headline
I optimise this to grab attention, and get you ranked in search results
Professional 'About' Section
I summarise your skills and unique abilities in a professional way. I will add a focused call to action and include keywords for search visibility
Optimised Experience & Expertise
I will rewrite your experience areas. I will distill, rework and refine for the most impact
Edit of Skills and Expertise
As required, I will hone down or expand on your skills and expertise. This will package the essential marketable and credible areas for you
Adding Key Contact links
I will add clear calls to action for your key contact mechanisms
Custom LinkedIn URL
You can own your own name. I will show you exactly how to customise your LinkedIn web address.
Dedicated One-to-One Service from Doctor David Petherick
You talk direct to David Petherick. Not to an editorial assistant, junior medic or subcontractor. You get the original LinkedIn Doctor. You get his years of experience writing LinkedIn Profiles since 2006
Search optimisation included
I will adjust and edit key areas. This will ensure visibility to internal LinkedIn search, and external search engines.
Invest just 60 minutes of your time
You talk to me for around an hour. I will give you a delivery date at the end of your hour's surgery.
Easy delivery or upload
I will deliver your new profile by email for you to check and assess. I will make any necessary amendments. If you wish, I can upload your profile to LinkedIn for you.
Have trees planted in your name for every Doctor is In service
All the Doctor's services come with one simple extra: trees. Around 5% of my fees go to the charity One Tree Planted in your name. Projects span North America, South America, Asia, Africa and Europe, with 51,967,225 trees planted in 2023.
100% 1,000-day money-back guarantee
In the unlikely event that you don’t feel The Doctor's services were worth the investment, just document why you believe this, revert to your old profile, and he’ll give you your money back. All of it.
The guarantee is valid for a thousand days and nights – around three years – which is plenty of time to see whether it was worthwhile investing in his services.
Ready to improve your LinkedIn Profile?
It takes an hour of your time, and you invest just £1,179. With a 100%, 1,000 day money back satisfaction guarantee. Book your profile surgery today...
Cured Patients: Pain, Prescription, Prognosis...
"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly."
“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.”
"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."
"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."
"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.
Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."
"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."
"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.
David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."
“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.”
"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.
Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."
"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"
"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"
"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."
“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!”
“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.”
“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”
