LinkedIn Expert Profile Writing for CEOs
Fast, confidential one-to-one remote consultations to make you visible, legible and credible.
Anywhere, anytime with a 100% 1,000 day satisfaction guarantee...
"Competition for talent is fierce. Today’s employee engagement and talent strategies must incorporate Connected Leadership. Employees would prefer to work for a CEO who uses social media by more than a 5:1 ratio compared to a CEO who does not, a significant increase in certain markets from 2019.
Today’s talent investigates a CEO’s digital reputation when considering joining a company, and once hired, desire accessible, transparent, and Connected Leadership. In fact, when reflecting on the factors considered most important for either staying at a job or changing jobs, 51% of global employees cite “leaders that communicate directly and transparently with employees” as a very important reason to stay. This number grows among younger employees."
— The Connected Leadership Survey, Brunswick, 2021.
This was a survey of 5,200 readers of financial publications and 6,500 employees of companies with more than 1,000 employees.
Key LinkedIn CEO and CXO Profile Writing Services delivered internationally from Scotland by an experienced professional writer
Is your LinkedIn Profile talking to the right audience with the right message?
As a CEO, Founder, or Entrepreneur, your LinkedIn profile is more than just a resume — it’s a powerful tool for driving business, building trust, and showcasing your unique vision.
But let’s be real: articulating your story in a way that resonates isn't easy when you're deeply immersed in your work. You know what sets you apart, but finding the right words to convey that online? That’s another challenge entirely.
Are you missing out on money, growth and connections?
Every day that your profile underperforms, you’re missing out on opportunities. Prospective clients, partners, and investors visit your LinkedIn constantly—it’s often their first impression of you. If your profile feels outdated, uninspired, or disconnected from your true mission, you’re leaving money, growth, and connections on the table. In today’s fast-paced world, a lackluster profile isn’t just a missed chance — it’s a costly setback.
An effective LinkedIn profile can transform those lost chances into valuable connections. By capturing your unique voice, communicating your achievements, and positioning you as a thought leader, I help you stand out in a crowded marketplace. My expertise lies in turning your vision into words that engage, attract, and convert. The result? A profile that not only reflects your leadership but also inspires confidence in others.
Let's talk about enhancing your profile today...
The time to act is now. Let’s make your LinkedIn profile work for you — opening doors, creating opportunities, and showing the world what makes your journey extraordinary.
I've been writing professional profiles on LinkedIn since 2006. I am a former journalist and the 'world's first digital biographer' according to the BBC (2007). So I know what an effective profile looks like. I have over 60 public recommendations on LinkedIn, and you can see testimonials from selected clients below.
- Book a free introductory call with me today to suit your diary.
A focused, concise critique in 30 minutes one-to-one, with a prescription to follow up. Anywhere at a time to suit your schedule, by phone, Zoom or Skype.
Want to talk through your options?
Book a confidential 10-minute call to discuss your needs.
No sales pitch, just an experienced pair ears to listen, and an authoritative voice to advise.
- Full range of contact options
- View David Petherick's Professional LinkedIn Profile
- Follow @petherick on Twitter
- Read The Doctor's Casebook (Blog)
Cured Patients: Pain, Prescription, Prognosis...
"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly."
“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.”
"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."
"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."
"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.
Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."
"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."
"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.
David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."
“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.”
"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.
Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."
"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"
"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"
"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."
“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!”
“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.”
“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”
Your time is valuable.
Your first point of contact is often digital these days.
Is your profile performing as well as you do?
