LinkedIn Profile Writer & Optimisation Expert — The LinkedIn Doctor™

The Doctor is In. Make your LinkedIn profile visible, legible, and credible.

I'm David Petherick, widely known as The LinkedIn Profile Doctor™ — a professional LinkedIn Profile Writer trusted by thousands of clients worldwide since 2006.

I specialise exclusively in writing and optimising LinkedIn profiles that attract opportunity, build authority, and convert attention into action. Whether you’re a founder, CEO, or job seeker, I’ll help you tell your story so people find you, trust you, and want to connect with you.

What I Do

I rewrite, refocus, and reframe your LinkedIn profile so that it works as hard as you do. Your profile is often your first impression online — and my job is to make that impression unforgettable.

LinkedIn Profile Writing Services

Every service is personally delivered by me — no junior writers, no AI shortcuts. You get 100% human expertise from the world’s first Digital Biographer (as recognised by the BBC).

Why Choose a Professional LinkedIn Profile Writer

Writing about yourself is hard — even for great communicators. That’s why professionals, entrepreneurs, and executives hire me to craft profiles that are:

  • Search-optimised — so you show up in the right searches
  • Story-driven — so your achievements connect emotionally
  • Conversion-focused — so people take action when they find you

With 19 years of LinkedIn writing experience, I know what recruiters, investors, and clients look for — and how to make sure they see it in you.

Work with Me — Anywhere in the World

All services are delivered remotely by Zoom, Google Meet, or phone. Every LinkedIn profile project includes a 100% 1,000-day satisfaction guarantee, and for every service, I plant trees in your name through One Tree Planted.

Book a free 10-minute consultation:
Book Free Consultation

Schedule a LinkedIn Profile X-Ray™ today for just £257:
Book Profile X-Ray Now

As Featured In

BBC • LinkedIn Official Blog • The Scotsman • B2B Marketing • The Next Web • TechCrunch • Irish Examiner

Let’s Fix Your LinkedIn Profile

If your LinkedIn profile isn’t bringing you the right attention, it’s time for a check-up. I’ll diagnose what’s not working, prescribe clear actions, and write the words that will transform your visibility.

Be visible. Be legible. Be credible.™
I’m David Petherick — your LinkedIn Profile Writer.

Book Now →

Doctor David Petherick

Cured Patients: Pain, Prescription, Prognosis...

Pat Phelan 

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Michael Hopkin

"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."

Emil Djørup

"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”