The Doctor is In: Live One-to-One Profile Surgeries in Central Edinburgh

Drink the £257 coffee. Sit down with LinkedIn profile Expert Doctor David Petherick and have a confidential one to one surgery to fix your profile once and for all...

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Choose a day and time to suit your diary.
Your LinkedIn Profile fixed in 30 or 60 Minutes.
Coffee included. 100% Satisfaction Guaranteed.

If you're not local to Edinburgh, you can book a Virtual Doctor's Appointment by zoom anytime, anywhere...

Let's fix your LinkedIn™ Profile properly...

During your One to One LinkedIn Profile Surgery, I help you create a high functioning, goal-focused LinkedIn Profile that brands you effectively - and you get the personal services of the man the BBC called the world's first  Digital Biographer in 2007 — Doctor David Petherick.

I've been writing LinkedIn Profiles since 2006. You get my wisdom, expertise and insight working directly for you, one-to-one, face to face for 30 minutes or 60 minutes. You can ask me any questions you have about improving your profile or using LinkedIn effectively.

I ensure that it's much easier for the right people to find you online at LinkedIn, and to like what they see. I help you turn your profile visitors into valued connections, clients, or your next employer.

Book a personal consultation in Edinburgh today

  • Where? 24 Royal Terrace Hotel Edinburgh with easy parking and free coffee, tea, or a wine or beer
  • When? You choose the date and time to suit your diary
  • Tuesday daytimes, Wednesday evenings, Thursday daytimes or Saturday afternoons currently available
  • How much? £137 for 30 minutes or £257 for an hour, paid securely online
  • 100% 1,000 day satisfaction guarantee
  • What do I need? No need to bring your laptop. Bring your login credentials if you want a live update
  • Book today: Schedule your 30 Minute Consultation or 60 Minute Consultation now

Is your LinkedIn Profile talking to the right audience with the right message?

Your LinkedIn profile is more than just a resume — it’s a powerful tool for driving business, building trust, and showcasing your unique vision.

But let’s be real: articulating your story in a way that resonates isn't easy when you're deeply immersed in your work. You know what sets you apart, but finding the right words to convey that online? That’s another challenge entirely.

Are you missing out on money, growth and connections?

Every day that your profile underperforms, you’re missing out on opportunities. Prospective clients, partners, and investors visit your LinkedIn constantly—it’s often their first impression of you. If your profile feels outdated, uninspired, or disconnected from your true mission, you’re leaving money, growth, and connections on the table. In today’s fast-paced world, a lackluster profile isn’t just a missed chance — it’s a costly setback.

An effective LinkedIn profile can transform those lost chances into valuable connections. By capturing your unique voice, communicating your achievements, and positioning you as a thought leader, I help you stand out in a crowded marketplace. My expertise lies in turning your vision into words that engage, attract, and convert. The result? A profile that not only reflects your leadership but also inspires confidence in others.

Let's talk about enhancing your profile today...

The time to act is now. Let’s make your LinkedIn profile work for you — opening doors, creating opportunities, and showing the world what makes your journey extraordinary.

I've been writing professional profiles on LinkedIn since 2006. I am a former journalist and the 'world's first digital biographer' according to the BBC (2007). So I know what an effective profile looks like. I have over 60 public recommendations on LinkedIn, and you can see testimonials from selected clients below.

100% 1,000-day money-back guarantee

In the unlikely event that you don’t feel The Doctor's services were worth the investment, just document why you believe this, revert to your previous profile, and he’ll give you your money back. All of it. The guarantee is valid for a thousand days and nights — around three years — which is plenty of time to see whether it was worthwhile investing in his services.

Cured Patients: Pain, Prescription, Prognosis...

Pat Phelan 

"David has helped me and a number of friends. There's no one better to make you visible, legible and credible on LinkedIn. I've recommended David consistently, and everyone who has used his services as a result has been bloody delighted with the results. Recommended. Highly." 

Paul F Cockburn

“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” 

Michael Hopkin

"David took a quick look at my LinkedIn profile and sent me several ideas to improve it. I subsequently set up a call with him where he went into much greater detail on how to really make the profile shine. After making his suggested changes my traffic has increased significantly. I highly recommend you reach out to David."

Emil Djørup

"David and I had a chat about how I could improve my LinkedIn profile during late May. Although we had the conversation via Skype. David was very detail oriented and thorough in his analysis and gave me great advice in regards strengthening my overall profile. I have had job offers tick in ever since and I am sure that it is solely due to the optimization that David provided, enabling me to rank higher on the search results with a visually pleasing profile. I highly recommend David to anyone considering a LinkedIn makeover."

Erich Nielsen

"If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it."

Leon Benjamin

"My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree."

Robert Greig

"David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining."

Marc Dhalluin

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” 

Andy Lopata

"Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to."

Lynne Everatt

"David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!"

Rob Hook

"LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!"

Norma Corlette

"David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him."

Christian Abbas

“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” 

Beth Barrat

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” 

 Yulia Tsybysheva

“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.”

Typical issues covered in the Surgery...

You're not typical, of course. You control the agenda completely - it's for you to decide what you want to focus on

  • Compelling headline

    Optimised to grab attention and be found in search

  • Professional 'About' Summary

    Your skills and unique abilities summarised in a professional way with a focused call to action

  • Your role described powerfully

    I'll add credibility for maximum impact to your current experience

  • Skills and Expertise edited

    Hone down your expertise into the essential marketable and credible areas for you, and for what may be a new target audience

  • Custom LinkedIn URL

    Own your own name by customising your LinkedIn web address

  • Effective use of your time

    You talk to the Doctor for 30 or 60 minutes. You decide what areas you want to cover and what questions you want answered

At my One to One Surgery with you, I will be happy to discuss:

  • Lack of profile visitors
  • Connection dysfunction
  • Lack of job offers
  • Company page failure
  • And other problems...

Most symptoms can be treated quickly and successfully without major surgery.
You'll leave with a healthy, improved profile.

What can we achieve in 30 minutes?

£137 for 30 Minutes
  • Compelling headline for attention and search visibility
  • Structured 'about' with focused call to action
  • Your experience and history distilled and refined for impact
  • Links to key contact mechanisms and media
  • Uploaded for you live, or emailed to you immediately
  • The dedicated services of Doctor David Petherick
  • 100%, 1,000 day money back satisfaction guarantee
  • Free tea, coffee, wine or a beer. (I'm on water).

What can we achieve in 60 minutes?

£257 for 60 Minutes
  • Compelling headline for attention and search visibility
  • Structured 'about' with focused call to action
  • Your experience and history distilled and refined for impact
  • Links to key contact mechanisms and media
  • Uploaded for you live, or emailed to you immediately
  • The dedicated services of Doctor David Petherick
  • Skills and expertise honed and reordered for impact & visibility
  • Job titles and experience optimised for search visibility
  • Tips on use patterns and engagement hacks
  • Creation of custom LinkedIn URL
  • Reworking or creation of your company page
  • Ability to have your key questions answered
  • 100%, 1,000 day money back satisfaction guarantee
  • Free tea, coffee, wine or a beer. (I'm on water).
David Petherick, The Doctor is In, giving one to one advice at event at Halifax London, January 2020
© Sandy young Photography 07970 268944 Scottish Edge Awards Finalists E: sandy@scottishphotographer.com W: www.scottishphotographer.com

Improve your LinkedIn Profile today...

A better LinkedIn profile in 30 or 60 Minutes with the services of Doctor LinkedIn, David Petherick.

  • 100%, 1,000 day money back satisfaction guarantee
  • If not you, then who's going to be found on LinkedIn?
  • If not now, then when?

Patients and Cures

Lynne Everatt
Writer with a cheeky streak • Recovering MBA

David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David’s. I strongly encourage you to sign up for one of David’s profile enhancement options without delay!

Rob Hook
Principal at Sales Enablement Centre – a team of senior operators that design and implement sales transformations

LinkedIn is a powerful tool to build reputations and enhance your brand. It becomes even more powerful if you have a profile that delivers the messages that you want to the right audience. I was fortunate to employ David Petherick to create my profile and am now confident that anyone who reads my profile will understand who I am and the value I create. David has that rare ability to see & hear then translate these in to the written word with power & dynamism. My profile now sums me up perfectly!

Norma Corlette
Driving personal and organisational growth and development from social media and online communities

David has an excellent way with words and a good understanding of how to communicate in the virtual world which makes sense to the reader and gets results . Nothing is too much for David and I would highly recommend him.

Andy Lopata
Harnessing the potential of powerful professional relationships

Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David’s blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you’d be daft not to.

Leon Benjamin
Programme Manager, Bartle Bogle Hegarty

My interactions with David are in his capacity as a Digital Biographer. Some one who brings people’s profiles to life and expertly brings them to other people’s attention. In the world of social networks humanity now finds itself in, some people say these skills are amongst the most precious in the modern world. I happen to agree.

Robert Greig
The Office Furniture Guru at Office Team Group

David is a first class individual who does exactly what it says on the tin. A master wordsmith who can also understand all of the HTML codes- better than any geek.

David does an excellent job as a Digital Biographer and I have been most impressed when I have heard him give addresses on the subject. He is extremely knowlegeable in his area of expertise and can mesmerise an audience with his captivating wit and oratory. David knows his subject, but can explain the complexities to a layman in a way that is both enlightening and entertaining.

Erich Nielsen
Writer

If you want to make a digital footprint leveraging your presence, you would consider using David’s services. I am.

Besides being a creative writer, David has a background that make it possible for him to understand his client (whether the client is an actual person or a corporation) as well as using his empathy to pin-point what you actually want to say and helps you say it.