Tell me about yourself. And talk to me as an individual.
I may be interested in the fact that you like scuba diving and cricket. Then again I may not.
I may have a lifetime of loathing for Arsenal, but at least I can start a conversation with you a little more easily now that I know you support them, or send you an appropriate message when your football team wins (or loses) the league.
Your love of horses, funk music or fine wines is something I may not connect with - but it can certainly be the starting point for a conversation.
- When I read your profile, I don't want to just learn about your business, and how ace you are at that thing you do. I want to feel I have had the equivalent of a chat over a cup of coffee with you, or perhaps a drink or two, and have got to know you a little.
An important part of the job your LinkedIn profile has to do is to act as the starting point for a conversation. And so the more you give people to talk about, the more chance there is of sparking a conversation.
I'm interested in, for example:
- French, Spanish, Italian and Indian Cooking
- 20th Century & contemporary literature
- Catalan history
- Scottish history
- Formula 1
Plenty of topics there to spark a conversation, aren't there?
People buy people - don't disappoint them
People buy people, whatever their business is. And if you're not a person people want to buy into, you are making things difficult for yourself.
So talk about yourself, and let people know about your enthusiasms and passions. A good place to do this is in your 'about' section.
Be you. Be interesting, and interested. Be human. Then people will want to connect.
- More Tips: 30 Top Tips for a better LinkedIn Profile – Rounded up and summarised…
- Found these tips useful? Why not thank me by buying me a beer?