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30 LinkedIn Tips: #6/30 – Use a custom header image

30 short, useful, actionable LinkedIn tips in 30 days from Doctor David Petherick. #30by30 #TheDoctorisIn

#6/30: Use a custom header or background image on your LinkedIn Profile.

  • Originally written: October 6, 2017
    Text & Images Updated: June 30, 2020

You have free advertising space at the top of your profile: why don't you use it?

You have a free piece of advertising real estate at the top of your profile - it's called a header or background image.

Many people don't bother to add an image - but you can use yours to differentiate and brand yourself to stand out from the many millions of other profiles on LinkedIn.

So rather than leaving it blank, invest some time and thought into personalising your header to showcase your talent and underscore your personal or corporate branding.

David Petherick - The Doctor is In -Profile header image

David Petherick - The Doctor is In -Profile Header image

This is the February 2020 version of my profile header image - a mixture of text and photo, and it has a clear branded message.

You need to be aware that you're dealing with an oddly-shaped 'viewing window' with an area on the left obscured where your own profile photo will appear. This appears differently on mobile devices.

But it's easy to use this element to stand out from the 675 million+ other individuals on LinkedIn.

  • Graphics Tip: If you have no graphics editing software installed on your computer, or don't have experience of using a graphics program, try using a simple, free, but powerful online tool that makes it easy to create a custom header image, with options to upload your own logos or photographs and then add text - canva.com
  • Stock Images Tip: If you are looking for free stock images to illustrate your header image, try pixabay.com which has thousands of images that are free to use.

How do I add my header image?

Easy - just click to edit your profile, and then click into the area at the top to select ‘Edit background’.

The image size you upload should ideally be 1584 wide by 396 high in pixels. You can use much larger images, but smaller sizes are not recommended as they are in danger of being stretched and pixellated - not a very professional look.

As you can see from the example above, you need to bear in mind that LinkedIn places your photo over your header image on the left, so it's worth remembering this when designing the image.

On mobile, changes are rolling out to make this consistent, but many people will still see the photo over the centre of the background image.

The good news is you can, once you've uploaded your image, move it around vertically to get it looking good. You can also add filters, crop, tilt and adjust to get it looking just right.

Adjusting your LinkedIn header image with editing controls

Adjusting your LinkedIn header image with editing controls

You can't currently move the image horizontally, so you may need to crop, or experiment in your image editor to get the best image and overall positional balance for all the elements.

Not a graphic design expert? Try using the free and very simple to use canva.com to manipulate your images, add text, shapes and stock graphic elements. It's very easy to use, and did I mention, it's free?

Need a header designed for you? I can recommend the services of James Clifford to create a stunning personalised header to represent you as an individual or to showcase your business. See some examples of his work below, or check out his portfolio page where you can order designs here.

Examples of James Clifford's LinkedIn Header Design work

Linkedin Header Design Personal-Plus Kamila Wszolek

LinkedIn Header Design Personal-Plus Kamila Wszolek

 

LinkedIn Header Design Personal-Plus Marc Voi Chiuli

LinkedIn Header Design Personal-Plus Marc Voi Chiuli

 

LinkedIn Header Design Personal-Plus Frederick Barber

LinkedIn Header Design Personal-Plus Frederick Barber

LinkedIn Header Design Personal Alex Muromcew

LinkedIn Header Design Personal Alex Muromcew

LinkedIn Header Design Personal-Plus Emil Goliath

LinkedIn Header Design Personal-Plus Emil Goliath

Try some things out first...

Generally speaking, the best thing to do is to experiment with a few different layouts, and then check how these look on different devices. You can also ask a LinkedIn connection to send you screenshots of your profile, so you can see exactly how things appear to them.

There are more than 675 million people on LinkedIn as at January 2020.

Most of them don't bother to add a custom header at all.

So you, you clever person you, can use this simple opportunity to stand out from the crowd.

  • You can also use the image to literally 'position' yourself against the background you want to be seen working in, so you can use a stock image of a new industry, or a skyline of the city you want to be working in next in your career.

Here are some nice header images I've spotted recently: -

Nice header image from Angus Grady with CTA and contact details

Nice header image from Angus Grady 

 

Clean and simple approach from Crhis Freeman

Clean and simple approach from Chris Freeman

 

Fraser Hay packs in a lot of information in one image

Fraser Hay packs in a lot of information in one image

 

Can you tell what Mike McGrail does? Yep, he makes videos.

Can you tell what Mike McGrail does? Yep, he makes videos in his studio.

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About David Petherick

Doctor David Petherick is In. David writes LinkedIn profiles for a living and offers online and in person 'surgery'. He makes your online presence visible, legible and credible. Follow David on Twitter at @petherick. Click mzs.es/free to book a free ten-minute call, zoom or skype with David today for confidential, impartial advice on how you can improve your LinkedIn Profile.