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30 LinkedIn Tips: #7/30 – Add sound or video

30 short, useful, actionable LinkedIn tips in 30 days from Doctor David Petherick. #30by30 #TheDoctorisIn

#7/30: Use sound or video in your profile.

  • Originally written: October 7, 2017
    Text & Images Updated: July 7, 2020

It's good to talk. And good to listen.

I am lazy and prone to distraction. My eyes get tired looking at computer screens, and my attention span is shorter than a goldfish.

I'll give your profile only partial attention - a text message may distract me, or twitter might pop up with something that mentions me, skype rings... it's easy to get distracted.

So why not tell me a little story - literally?

Record a short message that tells me what you do, and how I can benefit from it, and what I need to do to get it.

The good news is that LinkedIn, as of July 2020, allows you to do just this, with a ten-second audio introduction visible (and audible of course) right at the top of your profile.

New Fautre: LinkedIn lets you add ten seconds of audio to your profile

New feature allows you to add sound directly to your LinkedIn Profile

Some people do not “get it” when they read something - they need to hear a voice to understand how you can help them. And they connect with the sound of your voice. That's why they like using the phone, zoom, or skype.

So if you don't ever speak to them… they won't ever really know about you.

You currently can only add audio by using the LinkedIn Mobile Application on a mobile phone. Do this by viewing your own profile - if the feature is available, you'll see a notification. After this, you follow simple instructions to record your audio introduction. (Full details on my July 2020 article on LinkedIn are here).

Add name pronunciation t your LinkedIn Profile on mobile application

 

You can add more with SoundCloud

Ten seconds is not long, so why not add more sound to your profile to tell more of your story or demonstrate your expertise?

Setting up a Soundcloud account is a two minute task. Adding the app to your phone is about as complicated - which is to say, simple. Then you can record your personal statement.

You may need to edit any recording, and for PC or Mac owners, an excellent free resource for recording and editing your sound files is Audacity - or with a Mac, you can also use Garageband. On my iPhone, I use AudioCopy, which is simple, flexible and free, and uploads files straight to SoundCloud.

How do I get sound onto my profile?

To embed the media into your profile, add it as a link to your 'About' section or the relevant job in your Experience section. Simply copy the URL from SoundCloud, and then paste it in as a URL. Done.

Visitors to your profile can then just click on the image produced on your profile, and can then listen to your recording without leaving your profile page.

What about video?

You can use video in the same way: Upload it in the same way with a URL to the YouTube or Vimeo URL.

You can also now upload video as an update into your timeline, and there's a native LinkedIn Video option in their app for your smartphone. There's now the option to stream live video or upload videos from your phone through the LinkedIn app directly as an update.

However, I still think amateur video is very dangerous for your image. Please don't make one sitting in your car.

If you're going to use video, get the lighting, background, sound quality and editing done to the highest standard - otherwise you just let yourself down. Best of all, get a professional to work with you to create a truly accomplished video.

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About David Petherick

Doctor David Petherick is In. David writes LinkedIn profiles for a living and offers online and in person 'surgery'. He makes your online presence visible, legible and credible. Follow David on Twitter at @petherick. Click mzs.es/free to book a free ten-minute call, zoom or skype with David today for confidential, impartial advice on how you can improve your LinkedIn Profile.