Linkedin Tips 2018: More people find new jobs in January than in any other month, and your LinkedIn Profile is certainly your first, and can be your last chance to make a positive impression online.
It's a combination of a sales pitch, a personal presentation, a business card, a brochure, a personal statement, a list of recommendations, a mini web-site, and a wave from across the room.
It has a lot of work to do, and it only has a few seconds to either succeed or fail in doing that work. So - how do you make it a success?
Here are my ten top tips for a better LinkedIn Profile in 2018, illustrated below in pithy fashion by Todd Clarke.
LinkedIn Tip 1: Forget your CV or Resume
Brevity aids clarity. Your summary is the key on your profile - make sure it’s there, make sure it’s well structured, and sell yourself as a useful product.
More details at https://mzs.es/30d1
LinkedIn Tip 2: Look good
Get the best photograph you can. If you can't pay a pro, get the background appropriate and uncluttered, make the lighting good, get the clothes and hair right, and smile.
More details at https://mzs.es/30d5
LinkedIn Tip 3: Show me the benefits
Tell me why it will benefit me to do business with you - precisely, exactly, measurably, and specifically.
More details at https://mzs.es/30d24
LinkedIn Tip 4: Talk to me
Use sound or video! Talk. The pitch and quality of your voice will let me connect with you as a human being. Tell me a story.
More details at https://mzs.es/30d7
LinkedIn Tip 5: Use recommendations effectively
Have other people tell me why it benefited them to do business with you - precisely, exactly, measurably, specifically - because I can believe them immediately.
More details at https://mzs.es/30d12
LinkedIn Tip 6: Be human…
Show people what makes you tick, what interests you, what you are proud of, and what things are really important to you. People buy people, and they buy into their loves and passions.
More details at https://mzs.es/30d13
LinkedIn Tip 7: Tales of the Unexpected
Surprise people with something unusual and fun in your profile. It's important, even if it's not relevant to your business or your core message. It's about you - and you're unique, not a cardboard cut-out.
More details at https://mzs.es/30d14
LinkedIn Tip 8: Talk to strangers…
Get someone whose judgement you value to check over things for you on your profile, because if it does not make sense to them at one reading, it needs more work.
LinkedIn Tip 9: Don't bury the lead!
Use your headline to introduce your story - and make your reader want to read on to hear the full story.
More details at https://mzs.es/30d3
LinkedIn Tip 10: Call for Action…
If you want people to do something, ask them to do it. Ask for that email, phone call or website visit.
(If you found these tips useful, add a comment below, or share this article.)
More details at https://mzs.es/30d9