1 out of 30-LinkedIn-Top-Tips-Expert-Doctor-David-Petherick

30 LinkedIn Tips: #1/30 – How to write your LinkedIn About section

30 short, useful, actionable LinkedIn tips in 30 days from Doctor David Petherick. #30by30 #TheDoctorisIn

#1/30: First person, first item: Write an about section.

  • Originally written: October 1, 2017
    Text & Images Updated: January 29, 2024

Use your 'About' section to include the essentials

The pivotal part of your LinkedIn Profile is the summary or 'About' section. It needs to be there. It may be the only part of your profile visitors read beyond your headline.

Don't omit it: Your profile won't be recognised by LinkedIn as being fully complete without an 'about section'. This means you will be placed lower in any given search results.

You are more than just the summary of your job experience, so tell us your story here, above everything else on your profile. Give us your elevator pitch.


Use the first four lines (around 300 characters) creatively, because that's what people will see BEFORE they trouble to click on '...see more'. (See the image showing where the summary text is truncated below on my profile).

A snappy summary opening can also make the difference with whether visitors even bother to click or read any further. If you don't grab their attention, they may simply not bother.

Recent studies suggest over 91% of profile visitors won't click to see more. So make your 'about' opening sentences count. If this is the only part people read, they need to receive the core messages clearly.

Do you want to click 'see more...' or not?

Do you want to click 'see more...' or not?

Your profile summary needs to tell the reader a concise story of you.

  • Who, what, why, when, and how much?
  • What is your core area of expertise?
  • What's your big passion outside of work?
  • When did you make a major change in your career?
  • Why do you specialise in that particular niche area of the market?
  • What useful free information do you have to offer people?
  • How can you solve my problems?
  • Who have you solved problems for before?
  • How can you save me money?
  • Show me numbers!
  • Who can vouch for this - who's recommended or published you?
  • How do I get in touch with you?

Write in the first person singular - "I". Don't use the third person "David Petherick makes you visible, legible..." - it's pompous, dead and stilted.

You are having a virtual conversation with someone one to one. Talk normally, and don't stuff your summary with cliches and jargon.

Add up to 5 skills to your 'about' section

You can choose up to 5 skills to be associated with your 'About' section. You can draw these from your existing skills (LinkedIn's AI will prompt you with suitable suggestions) or you can add new skills, which will also be added to your normal skills section.

Associate up to 5 skills with your about section


Warning - avoid clichéd 'power' phrases.

Please try to avoid using any of the ten words listed below - these are the Top 10 most overused profile buzzwords used globally in LinkedIn in 2016, 2017 and 2018 were pretty much the same!

  1. Specialized
  2. Leadership
  3. Passionate
  4. Strategic
  5. Experienced
  6. Focused
  7. Expert
  8. Certified
  9. Creative
  10. Excellent

Instead, show me your swag, your swagger, your style and your story!

Sample LinkedIn About Section

Use your LinkedIn Profile About section to tell me a story.

Make me want to do something after I've heard that story, by adding contact details and a clear call to action.


About David Petherick

The Doctor is In. I have treated over 34,667 LinkedIn problems for CEOs, professionals and startups since 2006. You'll know by the end of our first free consultation if I can help you. We just need 10 minutes to diagnose and confirm if we're a good fit. Join over 4,767 subscribers to my free LinkedIn Newsletter on LinkedIn with no need to share your email address. Follow me on Twitter at @petherick.