#1 of 30 LinkedIn Tips in 30 Days

30 short, useful, actionable LinkedIn tips in 30 days from Doctor David Petherick. #30by30 #TheDoctorisIn

#1/30: First person, first item: Write an about section.

  • Originally written: October 1, 2017
    Text & Images Updated: June 30, 2020

Use your 'About' section to include the essentials

The pivotal part of your LinkedIn Profile is the summary or 'About' section. It needs to be there. It may be the only part of your profile visitors read.

Don't omit it: Your profile won't be recognised by LinkedInas being fully complete wthout an 'about section'. This means you will be placed lower in any given search results.

You are more than just the summary of your job experience, so tell us your story here, above everything else on your profile. Give us your elevator pitch.

IMPORTANT TIP

Use the first 220 characters or so creatively, because that's what people will see BEFORE they trouble to click on 'See more'. (See the image showing where the summary text is truncated below on my profile).

A snappy summary opening can also make the difference as to whether visitors even bother to click, or read any further. If you don't grab their attention, they may simply not bother.

Use the first part of yoru LinkedIn About Summary effectively

Use the first part of your LinkedIn About Summary effectively

Your profile summary needs to tell the reader a concise story of you.

  • Who, what, why, when, and how much?
  • What is your core area of expertise?
  • What's your big passion outside of work?
  • When did you make a major change in your career?
  • Why do you specialise in that particular niche area of the market?
  • What useful free information do you have to offer people?
  • How can you solve my problems?
  • Who have you solved problems for before?
  • How can you save me money?
  • Show me numbers!
  • Who can vouch for this - who's recommended or published you?

Write in the first person singular - "I". Don't use the third person "David Petherick makes you visible, legible..." - it's pompous, dead and stilted.

You are having a virtual conversation with someone one to one. Talk normally, and don't stuff your summary with cliches and jargon.

Warning - avoid clichéd 'power' phrases.

Please try to avoid using any of the ten words listed below - these are the Top 10 most overused profile buzzwords used globally in LinkedIn in 2016. 2017 and 2018 were pretty much the same!

  1. Specialized / Specialised
  2. Leadership
  3. Passionate
  4. Strategic
  5. Experienced
  6. Focused
  7. Expert
  8. Certified
  9. Creative
  10. Excellent

Instead, show me your swag, your swagger, your style and your story!

And remember you can also add media - slideshare presentations, PDF Documents, SoundCloud files, links to landing pages or downloadable web resources. Use it.

Your summary is now called 'About' on LinkedIn. Make sure you include it and make it count.

Your summary is now called 'About' on LinkedIn. Make sure you include it and make it count.

Use your LinkedIn Profile About section to tell me a story.

And make me want to do something after I've heard that story, by adding contact details and a clear call to action.

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About David Petherick

Doctor David Petherick is In. David writes LinkedIn profiles for a living and offers online and in person 'surgery'. He makes your online presence visible, legible and credible. Follow David on Twitter at @petherick. Click mzs.es/free to book a free ten-minute call, zoom or skype with David today for confidential, impartial advice on how you can improve your LinkedIn Profile.