Full details of how to change your LinkedIn button from connect to follow
LinkedIn now gives you the option to display a 'Follow' button as the main button call to action on your profile page, as opposed to the current 'Connect' default.
This has been the main option for high profile users who are in LinkedIn's 'inFluencer' program for some time, but now, all users will be able to do the same.
To quote LinkedIn:
"When members follow you, they are more likely to see your content in their feed. This allows members to stay up to date with topics they care about and join your conversation. We've heard from you that it can be overwhelming to receive a large volume of connection requests from people you do not know. This option makes it easy to establish a relationship and share your insights with people who are interested in what you have to say."
How to make the switch from connect to follow
Desktop: Go to your Privacy Settings and select the tab entitled 'Visibility' and choose the second sub-menu 'Visibility of your LinkedIn activity'. Then choose the last option on the right of the menu entitled 'Followers' and click to expand this.
Under the sub-heading 'Make follow primary' you will be presented with a simple Yes/ No option. Set to Yes to make the 'Follow' button appear, replacing the default 'Connect' button.
A shortcut to this setting in LinkedIn is https://www.linkedin.com/psettings/allow-follow
Below, here's what your profile will look like with 'Follow' as a default.
To connect, LinkedIn users have to click the 'More...' button and choose from the dropdown menu.
You'll also see that I also have the option open to accept messages from anyone on LinkedIn (even if they are not connections) as I have a Premium account and have activated this choice.
Follow is the default with 'Creator Mode' switched on
You will also automatically change your button from connect to follow if you select to activate LinkedIn's Creator Mode. This mode is designed to showcase your content as a contributor on LinkedIn. Sarah Clay has written a very useful article outlining whether Linked Creator mode is right for you.
Who is David Petherick?
Doctor David Petherick has responded to thousands of calls from LinkedIn users around the world since 2006, coaching them through the most effective LinkedIn revamps, sharper profile writing, stronger job applications and more.