- No time to read? Visit https://www.linkedin.com/psettings/allow-follow on LinkedIn to swap the button on your LinkedIn profile from Connect to Follow.
LinkedIn now gives you the option to display a 'Follow' button as the main button call to action on your profile page, as opposed to the current 'Connect' default.
This has been the main option for high profile users who are in LinkedIn's 'inFluencer' program for some time, but now, all users will be able to do the same.
To quote LinkedIn:
"When members follow you, they are more likely to see your content in their feed. This allows members to stay up to date with topics they care about and join your conversation. We've heard from you that it can be overwhelming to receive a large volume of connection requests from people you do not know. This option makes it easy to establish a relationship and share your insights with people who are interested in what you have to say."
How to make the switch
Desktop: Go to your Privacy Settings and select the tab entitled 'Visibility' and choose the second sub-menu 'Visibility of your LinkedIn activity'. Then choose the last option on the right of the menu entitled 'Followers' and click to expand this.
Under the sub-heading 'Make follow primary' you will be presented with a simple Yes/ No option. Set to Yes to make the 'Follow' button appear, replacing the default 'Connect' button. A shortcut to this setting in LinkedIn is https://www.linkedin.com/psettings/allow-follow
Below, here's what your profile will look like with 'Follow' as a default.
To connect, LinkedIn users have to click the 'More...' button and choose from the dropdown menu.
You'll also see that I also have the option open to accept messages from anyone on LinkedIn (even if they are not connections) as I have a premium account and have activated this choice.
About Doctor David Petherick, Doctor of LinkedIn
David Petherick lives and works internationally from his native Scotland, and has been writing LinkedIn profiles since 2006. Since then, he has helped hundreds of individuals and organisations to be more visible, legible and credible on LinkedIn. He also speaks and offers training on LinkedIn in person or virtually.
If you need a little help with your LinkedIn Profile, book a free ten minute call by zoom or skype with David for a free 10-minute profile surgery. You'll net get a sales pitch — just straight talking advice.