How to add a Company Page to LinkedIn, and Why you should do it even when you don’t have a company
Even if you’re a sole trader, I recommend you add a Company Page on LinkedIn. Why? I’ll explain how, and why you should do that in this article. What is a Company Page? Separate from your LinkedIn profile, a Company Page is a place where you can tell the world what your company does, gain…
Read MoreWhy is LinkedIn 277% more effective for B2B lead generation?
In December 2018, LinkedIn reached over 590 Million registered members worldwide. In the UK, 58% of the workforce, or 24m people, are on LinkedIn. The USA has 154m, Australia 10m, and there are 35m members in Brazil alone. 42% of members access the platform multiple times daily or weekly. 74% of B2B buyers use it…
Read MoreTen Top Tips for a better LinkedIn Profile [10 Videos]
Your LinkedIn Profile is often your first, and can be your last chance to make a positive impression online. It’s a combination of a sales pitch, a personal presentation, a business card, a brochure, a personal statement, a list of recommendations, a mini web-site, and a wave from across the room. It has a lot…
Read MoreDoctor LinkedIn™ Profile Awards 2018
2018 Doctor LinkedIn Profile Award Winners announced! In November 2018, the first ever Doctor LinkedIn™ Profile Awards took place, and we are pleased to announce the winners of the inaugural competition below. We received over 250 entries over a period of 21 days, with nominations made by third parties or self-nominations. Judging Criteria We used…
Read MoreHow to switch your LinkedIn Button from ‘Connect’ to Follow’
Fast Track No time to read? Visit https://www.linkedin.com/psettings/allow-follow on LinkedIn to swap the button on your LinkedIn profile from Connect to Follow. LinkedIn now gives you the option to display a ‘Follow’ button as the main button call to action on your profile page, as opposed to the current ‘Connect’ default. This has been the…
Read MoreWhy did David Petherick start LinkedInLocal Edinburgh? [Video 3m]
David Petherick – Doctor LinkedIn about LinkedIn Local Edinburgh from LinkedInLocal #Edinburgh on Vimeo. Video filmed and edited by Johnston Media
Read More#LinkedIn Personal Branding: Two events on March 21st in Edinburgh
You’re spoilt for choice when it comes to March 21st in Edinburgh and building a Personal Brand on LinkedIn! All day Personal Branding Bootcamp 09:30-17:00 with Mike McGrail [Book here] Time for a quick bite to eat, then head along to – Free evening event at #LinkedInLocal #Edinburgh from 18:30 with Ann Robb & Miles Duncan on the topic ‘What’s a personal brand on LinkedIn?’ [Book here] A) STOP PRESS: Now on 28-Mar-18 – Mike McGrail’s Personal Brand…
Read MoreThe 10 Key LinkedIn Tips you need to succeed in 2018
Linkedin Tips 2018: More people find new jobs in January than in any other month, and your LinkedIn Profile is certainly your first, and can be your last chance to make a positive impression online. It’s a combination of a sales pitch, a personal presentation, a business card, a brochure, a personal statement, a list…
Read More30 LinkedIn Tips: #30/30 – Never stop updating
30 short, useful, actionable LinkedIn tips in 30 days from Doctor David Petherick. #30by30 #TheDoctorisIn #30/30: Never stop updating your profile. You’re a work in progress. I’m not the man I was yesterday. I’ve learned a little more. I’ve reflected a little more. I’ve experienced a little more. I’ve talked to a few more people who have…
Read More30 LinkedIn Tips: #29/30 – No notifications
30 short, useful, actionable LinkedIn tips in 30 days from Doctor David Petherick. #30by30 #TheDoctorisIn #29/30: Switch your notifications off when you update your profile. Originally written: October 29, 2017 Text & Images Updated: July 29, 2020 When you are editing or updating your profile, you don’t need to broadcast this to everyone in your network. It’s annoying.…
Read More30 LinkedIn Tips: #28/30 – Be brief
30 short, useful, actionable LinkedIn tips in 30 days from Doctor David Petherick. #30by30 #TheDoctorisIn #28/30: Be brief. Life is short. Say what’s needed on your LinkedIn Profile, then stop. That’s it. More Tips: 30 Top Tips for a better LinkedIn Profile – Rounded up and summarised… Found these tips useful? Why not thank me by…
Read More30 LinkedIn Tips: #27/30 – Proof read
30 short, useful, actionable LinkedIn tips in 30 days from Doctor David Petherick. #30by30 #TheDoctorisIn #27/30: Proof read. Check your work before you publish. Originally written: October 27, 2017 Text & Images Updated: June 30, 2020 How many times have you seen trrible spalling erors or grammir mistaks that spoil an otherwise good profile or post? Too often, is the answer. And…
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